This task was really interesting, because as consumers, we generally consume what we're given, instead of creating things ourselves. It made us understand our audience in a different way, and consider what they would like to see in an artist, what is different from what we normally see and what there is a gap in the market for. Cara was half Mexican, which showed the big gap in the market for a music artist that is popular in the West, but is not Caucasian (as the only female, non-Caucasian artist we could think of was Selena Gomez). Our artist was also not sexualised, something that is extremely uncommon for a female pop icon in our generation.
For our music video, we want to have a range of people in our band that a variety of audiences would identify with. Our lead singer is Asian, but not stereotyped, which is fairly refreshing. Overall, this was extremely helpful for understanding our audience, and we will use this to shape our own band's identity.
